NIKE: NSW PRODUCT & CONSUMER FEEDBACK
I acted as a point person for multiple Nike product teams within the lifestyle category most of them based out of WHQ in Beaverton. When
they came to NYC, I help to guide market walks, connecting them to the right stores, neighborhoods, and people they needed to tap in with
outside their Nike ecosystem. I also created insight decks that highlighted bubbling trends across the city, what was moving, where the energy
was, and how Nike could develop product that felt real, not forced. On top of that, I provided consumer insights and recaps around key cultural
moments like Hypefest and ComplexCon.