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Nike X Savior: Air Max Day

To kick off Savior’s partnership with Nike, we created a new logo mark to announce the collaboration to the world. The air filled graphic
was first seen on a ultra limited Nike Destroyer jacket and then showed up on a digital billboard in midtown Manhattan.

This billboard was my my first real attempt at motion design. No pressure..... just learning animation for a billboard in the middle of NYC

We wrapped the whole thing up with a friends & family dinner at Sweet Chick, celebrating the moment with the squad. As a thank you,
everyone went home with a pair of Air Max 95s.