JORDAN BRAND
Being from the Bronx is weird. It’s ground zero for modern pop culture hip-hop, graffiti, sneaker culture but somehow still reduced to crime
stats and memes. Instead of complaining, I built a quick insights deck for the Jordan Brand team. A way to reframe the narrative and spotlight
real opportunity. It wasn’t just research. it was a case for why the Bronx deserves more.
* FEW SLIDES *