C’est Bon: Unreleased Air Jordan Air Ship
After the successful launch of the C’est Bon x Jordan Promo 34 Low, we started exploring what was next. One of those early concepts was the Air
Jordan Air Ship. The exploration for this one was a fun ride we began with the same thread: the journey from Africa to the U.S., using that as the
foundation for color and material choices. But then it evolved. We pivoted to a new idea: “Do you have what it takes?” Drawing inspiration from
bandaging, pressure points, and resilience using those cues to inform the design both visually and conceptually.