CeraVe X NBA: YOU GOT CENTELED
CeraVe, the #1 dermatologist recommended skincare brand in the U.S., teamed up with the NBA in a multiyear partnership that officially made CeraVe the league’s
Official Skincare Partner. The collaboration aimed to merge skincare with hoops culture through custom storytelling, on-site activations, and nationwide retail
integrations.
As part of the launch team, we tapped directly into NBA internet culture partnering with fan favorite account @NBACentral to drop playful teasers ahead of the
announcement. The posts stirred up hilarious reactions across timelines and set the tone for a campaign that proved even the most diehard players could use a
little hydration.