CeraVe X NBA: Sarah Ve @ NBA HQ VIdeo
CeraVe, the #1 dermatologist recommended skincare brand in the U.S., teamed up with the NBA in a multiyear partnership that officially made CeraVe the league’s
Official Skincare Partner. The collaboration aimed to merge skincare with hoops culture through custom storytelling, on-site activations, and nationwide retail
integrations.
To celebrate the new partnership between the NBA and CeraVe, we sent Sarah Ve the GOAT mascot (because, let’s be honest, CeraVe is the GOAT of skincare) to the
NBA offices to make it official. She pulled up to sign her contract, tour the space, and remind everyone that greatness is coming with this partnership.