CeraVe X NBA: Sarah Ve @ NBA HQ VIdeo
CeraVe, the #1 dermatologist recommended skincare brand in the U.S., teamed up with the NBA in a multiyear partnership that officially made CeraVe the league’s
Official Skincare Partner. The collaboration aimed to merge skincare with hoops culture through custom storytelling, on-site activations, and nationwide retail
integrations.
If you didn’t know, CeraVe features real dermatologists in their campaigns not actors. So for the NBA partnership, we tapped the legendary Dr. Malik to show off his
hoop skills while reimagining iconic photos from NBA superstar. From crossover moves to perfect skin, he proved that dermatologists can ball too.