Sprite Obey: Anthony Edwards Social
The brief was to bring Sprite’s unapologetic voice to life through rising superstar Anthony Edwards. But Ant isn’t just a baller he is the
brand voice. Confident, bold, funny without trying. So we leaned all the way in, letting him speak his mind, unfiltered, on everything from
football dreams to hydration. To level it up, we also brought in Grant Hill the first NBA player to land a Sprite deal back in the ‘90s and let the
OG chop it up with the newcomer. Two eras. One brand.