Let’s skip the third person , it always makes me sound like I died. I’m Noel a Jamaican American, born in Dallas raised in the Bronx,
and raised again by blogs, cartoons, and music videos that said more than school ever did. As a high schooler, I used to cut class every
chance I had to wander through Soho, treating Supreme, Union, ALIFE and others like parts of my campus. I’d come home and study
The Brilliance, Hypebeast and Gary Warnett’s blog like they were textbooks. That routine built my taste, my style, and what people tend
to call my “eye”.
I’ve always been obsessed with the blur where “Black music” and “White music” overlap, you know how Beavis & Butt-Head gave cultural
critique while watching rap music videos or when Stone Love would toast Celine Dion and Leanne Rhymes songs and turn them into something
Black. All of that gave me a strong focus on how things could be recontenzlied and what I would say the focus of my “art practice is” even though
I wouldn’t say I am an artist.
Hype Williams didn’t just shoot videos he architected my imagination. The Breakfast Club is still my favorite film, probably it taught me that behind
every archetype is someone just trying to be understood. I didn’t climb ladders; I built bridges. From retail stockrooms to self thought storyteller, I
carved my own lane and hustled till I ended up on the radar of CBH who was Ogilvy’s president of advertising at the time who hired me straight from
the DMs. The path hasn’t been traditional, but neither am I.
If this were a Wikipedia entry, it’d say “Noel Bronson is an American art director…” but I’m writing this, so let’s not pretend. I’m just someone who grew
up seeing ideas everywhere … and still does.